Monday, August 29, 2011

Rewarding consistency or innovation, Street League's new dilemma

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Ridiculousness
Enter Ridiculousness, the latest televised outlet for professional skateboarder-turned-unlikely MTV success story Rob Dyrdek. Ridiculousnes marks the third MTV series fronted by Dyrdek—following Rob And Big and Rob Dyrdek's Fantasy Factory—and while ... read more

Rewarding consistency or innovation, Street League's new dilemma
Gallery Going into the 2011 Street League Championship, creator and mastermind Rob Dyrdek had only one problem: How do you create excitement around an event when everyone is convinced they already know the outcome? With Nyjah Huston's unprecedented ... read more

Gnarly Moves and Nonstop Adrenaline
The skateboarder and reality television star Rob Dyrdek organized the professional tour Street League Skateboarding. By LANG WHITAKER It was not the need for speed or the opportunity to impress girls that initially drew Rob Dyrdek to skateboarding. ... read more

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